Syllabus for an intensive lecture at Okinawa International Centre, Japan International Cooperation Agency, January 24-25, 2002.
Basics of Communication and Instructional Design:
Theories into Practice
Katsuaki Suzuki, Ph.D.
ksuzuki@soft.iwate-pu.ac.jp
Professor, Faculty of Software and Information Science
Iwate Prefectural University, 020-0193, JAPAN
----Learning Objectives----
1) You will be able to explain basic terms and theories of
communication and instructional design, listed in the contents of the
lecture below.
2) You will be able to explain how to use visuals and interaction in multimedia.
3) You will be able to explain some examples of educational multimedia.
4) You will choose to apply the above basics, when you design and develop multimedia.
----CONTENTS-----
Communication Theory
- AIDMA theory for sales promotion, 5 W's of communication design
- Media campaign, Classic model of communication, KAP gap, Injection theory
- Mass and Personal Channels
Educational Multimedia and Interactivity
- Visual Communication, digital vs analog, network vs. package
- The Voyage of the MIMI, Palenque, Interactive Story Book
- Interactivity, Disorientation Problem, Navigation tools
Instructional Design Theory
- Effectiveness, Efficiency, Appeal,
- Pretest, Posttest, Entry Test
- 3 components of Objectives, 5 categories of learning outcomes
- Task analysis, Chunks, menu structure, learner control
- Instructional strategies, 9 events of instruction, ARCS motivation model
- Formative evaluation, KirkpatrickÕs four level of evaluation, ROI